As the holiday season approaches, it’s fair to assume that entry-level jobs will need more workers.
Pierce should consider having an online job fair with local jobs to get unemployed students hired.
Applying to jobs online can be tricky but having a virtual space for employers to recruit students would make it easier.
While the Pierce website offers online job and internship boards, scrolling through job listings and submitting a portfolio doesn’t allow students to explore different career options and paths the same way that listening to someone in a specific job or field does.
During a job fair, students can directly ask questions to employers and industry professionals. This makes it easier for students to determine which path is right for them.
Students can also drop off their resumes and portfolios to potential employers.
Pierce can implement a similar event to help students find work.
“Cider Professionals Crafted Here” is the tagline of CiderPros.com, a newly launched cider industry specific job hub and marketplace. This summer, the American Cider Association (ACA), the Cider Institute of North America (CINA), and Fermentability Consulting launched the website CiderPros.com as a collaborative platform to attract and retain talent in the cider industry. The goal of CiderPros.com is to help cideries get more candidates applying for job postings.
“There are now over 1000 estimated cideries in the US, and cider’s regional market share continues to grow in the double digit range,” shared ACA executive director, Michelle McGrath. “Regional brands are about to hit 40% of cider’s off-premise market share according to Nielsen. It means that more and more cideries will be creating jobs on Main Street, America.”
Although the numbers point to growth at a macro scale, the ACA estimates that 70% of cideries experienced a reduction in gross revenue due to Covid. As a result, most cideries were forced to lay off employees. CiderPros.com hopes that those unemployed cider professionals seeking new employment can use the site as a resource.
“It is primarily designed to host job announcements, but there is also a marketplace for cideries to sell used equipment and a blog where CiderPros.com plans to share short-form articles regarding human resources, team management and other tools for cidery employers,” shared Bri Valliere, owner of Fermentability Consulting and principal designer of CiderPros.com.
The team plans to introduce new functionalities on the site over the next year.Both the ACA and CINA offer professional development opportunities through their non-profits. ACA offers the Certified Cider Professional (CCP) program, a certification and educational program geared to bartenders, beverage buyers, sommeliers, and distributors. CINA teaches its students the art and science of fermenting apple juice to produce hard cider. Many of today’s cidery owners have completed training with CINA and many taproom staff have completed training with CCP.
“CiderPros.com is a resource for CINA graduates whether they have opened their own cidery and need to hire or are looking for employment as a cidermaker,” shared CINA executive director, Brighid O’Keane.
They also hope that the site can help the industry attract and retain diverse employees.
“An industry-specific job site could easily reinforce underrepresentation of certain groups in cider, but we are challenging ourselves to be a part of the solution,” shared McGrath. “It’s going to take purposeful work for that to happen.”
Authentic partnerships with organizations whose missions promote equity and inclusion in the beverage industry are one approach the group is exploring. For example, CiderPros.com has recently welcomed the Pomme Boots Society as a project partner. The Pomme Boots Society is a group for women in the cider industry. Founded in 2015, Pomme Boots has long provided grassroots job resource sharing for women in the field. Pomme Boots has also spearheaded critical dialogues around diversity, women’s roles, alcohol use and mental health in the cider industry. Find cider industry jobs and more at CiderPros.com.
artin Calvert will take part in The Power of ‘Brand’ conference session, alongside Richard Downey (Senior Vice President, Global New Business, SpecialistWorks), and Brian Wyman (Principal Consultant, The Innovation Group), on December 2, the second day of Betting on Sports America – Digital.
The legal US sports betting market may be relatively new, but it is already ultra-competitive, and operators seem prepared to spend big to establish themselves. What are the main trends you’ve seen in how the operators promote themselves?
There are multiple trends that are clear to see like big money partnerships, acquisitions, celebrity endorsements and media spend. However, I feel that it’s the less visible strategies that will really determine who wins and who loses in the US market. In mature, regulated markets there is definitely plenty of sponsorship and mainstream media advertising and so on, but there’s also a ferocious battle for traffic based on the affiliate channel, onsite content and SEO – the lifeblood of any online industry.
While the most visible trends are around glitzy partnerships, the trend to watch will be the gradual development of a home-grown affiliate tier of business, and the steps operators take to help develop this essential aspect of the industry. Some operators will invest effectively to win the war of SEO and affiliation, while others will be too focused on the immediate battle for brand awareness.
Building a strong brand will be important for all the operators trying to establish themselves in the U.S. Does offline have a role to play in this, or will the focus be entirely on online channels?
Brand-building is all about creating a shortcut to trust – and some of the most trusted options available to operators are in offline and traditional media. So, mainstream celebrity endorsements, tie-ups between brick-and-mortar businesses and online brands, broadcast TV brand mentions, and the like will be a key aspect for the major operators with dollars to spend.
However, as a digital-first industry, there’s still scope to build a brand online. In new markets like the US, a content strategy focused on anticipating and answering user questions is one of the best ways to build brand familiarity while on a budget. To become a trusted brand there are multiple options from big-money campaigns featuring movie stars to simply being the fastest, most accurate and most approachable online resource for players and fans. When it comes to earning and maintaining online traffic and building a brand reputation, operators might want to consider behaving more like media publishers rather than product/tech companies.
How might the promotional strategy of an established US casino brand looking to capitalise on the opening up of the sports betting market differ from the approach of a new market entrant?
Having an established brand is a massive trust factor – and this is something that US casino brands should try to leverage at every opportunity. In these cases, they can potentially make use of offline assets such as advertising in their physical locations, and in turn offering giveaways and incentives like casino vacations and the like. More than this, as established entities they’ve already covered a lot of ground in terms of ensuring that their operations are legal and have all necessary paperwork. While more official paperwork might need to be complied with as more states open up, it’s a process they’re familiar with that new brands may not be.
Speaking in digital terms, having an established brand has other advantages. When it comes to recruiting affiliates, having an established brand will help to sign up partners who will be more optimistic about the potential for FTDs on a site run by a familiar brand. At ICS-digital we take an SEO-first view of digital marketing in most cases, as achieving a steady stream of ‘free’ traffic is the ultimate goal for many online brands. With this in mind, established casino brands also have built-in SEO advantages that can help them get to the top of search results. With long-established sites, a large online footprint and, of course, a long track record of acquiring links is a big head-start in SEO.
However, it’s also true to say that many traditional casino brands focused on offline operations might lack the digital expertise needed to capitalise – and if they’ve not previously spent time on areas like SEO and PPC, they could be outpaced by newer, digital-first brands. For new brands, it’s all about getting an aggressive but effective digital strategy in place without being weighed down by legacy issues. Wholly online brands can afford to go ‘all in’ to make a success of their online strategy, while traditional brands may be torn between the online opportunity, and the day-to-day of offline operations.
The cost of US player acquisition is currently very high as brands scramble to secure market share. How can operators realistically reduce that cost and still compete against the major players?
Acquisition costs can be artificially high in the short term when brands pay over-the-odds in PPC and other forms of paid media. In doing so, they’re driving up cost for the competition, and themselves. To some extent, there is a land-grab going on to acquire customers, but brands should focus on sustainable strategies and long-term success. It’s not the case that brands will capture a customer and keep them forever – every other regulated market shows that players are open to trying new brands and can be swayed with the right bonus, odds and user experience.
At ICS-digital and ICS-translate, our goal is always to encourage clients to make decisions based on data and not try to go punch-for-punch with the behemoths with seemingly endless budgets. To manage costs, it’s vital to identify the weaknesses in competitor strategy and actively seek opportunities to capitalise. Coming back to the importance of brand, those with a strong identity, a superior user experience and a real reason for existing will benefit from PR, content, SEO and social opportunities to bring traffic and deposits.
The harsh truth is that for those brands who don’t have huge financial war chests, who don’t have top tier brand partnerships, who don’t have an elite digital strategy and who don’t have a product that is genuinely superior, the gold rush of the US market could prove to be a mirage.
How do promotional tactics differ in the US market to those that have proved successful in Europe and Latin America?
Each market differs based on the interests and appetites of potential players, the nature of regulation, and the depth of competition. The one approach that works across any market is to be guided by data. That means forensic competitor analysis and a relentless focus on uncovering opportunities to win brand coverage, website rankings and valuable traffic. While it can be hard for smaller operators to make a dent in saturated markets like the UK, in new markets there’s scope to climb the ladder – but it won’t happen accidentally or by chance. It’s why our strategies at ICS-digital are grounded in data and iterated relentlessly.
It’s clear that the right partnerships are important in the US market both for brand visibility, and, in some cases, to help with licensing. In terms of content, it’s vital to understand how sports fans like to consume granular data, with the need to maintain authenticity at all times.
On the casino side, the presence of offline casinos has perhaps created an image of what casino ‘is’ that is different to the perception in Europe and other parts of the world. Perhaps there is more work to be done to present casino games as a form of online entertainment, rather than something more traditional. This is where investment in brand, rich media content and social is key to engage the profitable audiences that are the core customers of gaming brands in Europe and beyond.
As ever, while there’s a clear need to make statements and capture attention at a brand level, long-term success will absolutely hinge on the long game of SEO, and the maturation of a professional affiliate tier within the industry.
Finally, what does ICS-digital have planned for 2021?
Of course, the North American market is very much on the ICS-digital agenda and we’re currently active in helping major operators and innovative start-ups to establish sustainable and effective strategies with that crucial focus on long term success. We’ll continue to grow our multilingual SEO and content creation services and look forward to extending our work in the areas of digital PR, sponsorship and paid media. We’ll be starting 2021 with at least one big award win under our belts – best campaign at the Global Content Awards – and this will set us up well to continue the expansion of our www.ICS-translate.com brand which focuses on all manner of language services.
2020 has definitely been an ‘interesting’ year but as probably the largest marketing agency working with an international gaming specialism, we’re excited for what the future holds – there will be new campaigns, new challenges, new opportunities … and new ways to grow our talented teams.
Cyber Monday: David Perdue’s Best Stock Trading Deals
New questions have surfaced concerning Senator David Perdue’s stock trades after a bombshell New York Times investigation uncovered that Perdue has been lying to Georgians all year about having “discretion over which trades were made and when” in his active stock portfolio.
As Perdue remains under intense scrutiny for his “unusual” stock trades, here’s a rundown of the self-dealing stock trading scandals Senator Perdue has been embroiled in throughout his campaign:
1. Perdue traded “possibly millions” of bank stocks while overseeing the banking industry
A Salon investigation uncovered that Perdue traded at least hundreds of thousands of dollars worth of bank stocks while passing pro-bank legislation on the Senate Banking Committee. While Perdue was “throw[ing] softballs to big banks,” he received over $1 million in donations from financial industry interests, and in some instances, received financial contributions the exact day he introduced legislation that benefited his banking friends.
2. Perdue bought Navy contractor stock right before assuming control of the Senate Seapower Subcommittee, then sold the stock for a profit
The Daily Beast revealed that right before Perdue became chairman of a subcommittee with jurisdiction over the U.S. Navy, Perdue began “buying up stock in a company that made submarine parts.” Then, he helped shape legislation that directed Navy funding for one of the company’s products and sold off the stock, earning him “tens of thousands of dollars in profits.”
Ethics experts criticized Perdue’s “unusual” trades, saying they create “the appearance of a conflict of interest” and “leave broader questions about whether he was profiting off his legislative activity.”
3. Perdue made “well-timed” stock trades in an Atlanta company that “warrant[ed] scrutiny”
A bombshell report by the Associated Press revealed that as concern over the coronavirus was beginning to spread through Congress, Perdue sold at least $1 million dollars of stock in an Atlanta-based tech company right before it plunged. Weeks later, Perdue quickly bought back the stock after it lost two-thirds of its market value, avoiding a “sharp loss” and “reap[ing] a stunning gain by selling and then buying the same stock” of a company on whose board of directors he once served. The company’s shares have now quadrupled in value.
Legal experts questioned Perdue’s “impeccable” timing, saying the trades and his close ties to the Atlanta company “seem suspicious” and “warrant scrutiny.”
4. Perdue pushed to roll back regulations on prepaid debit cards, then acquired stock in a company that stood to benefit from the rollback
A damaging report from The Daily Beast revealed that Perdue pushed to water down regulations on prepaid debit cards and then “acquir[ed] stock in a company that stood to benefit from the rollback of those regulations.” Along with the report noting the frequency and timing of the stock trades as “unusual to see,” government and securities law experts slammed Perdue’s “suspicious trading,” saying Perdue’s “perfectly timed” stock acquisitions were akin to “batting 100 percent” and that Perdue’s pattern of stock purchases “stinks to high heaven.”
5. Perdue bought stock in a PPE supplier the same day the Senate received a private briefing on the novel coronavirus
After the Senate received a private briefing on the deadly effects of the novel coronavirus, Senator Perdue came under fire for trading stocks early on in the pandemic and investing in “a chemical company that supplies personal protective equipment,” all while repeatedly echoing Trump’s downplaying of the threat of coronavirus, saying the risk of the virus remained low, even comparing COVID-19 to a bad flu season. The Atlanta Journal-Constitution reported that Senator Perdue’s financial portfolio saw “heavy trading” during the month of March, a period during which Congress passed three different spending bills to address the spread of COVID-19 and the markets took a turn for the worse.
Republican Sen. David Perdue, facing a runoff election in Georgia in 36 days, has faced a series of questions about his investment strategies in recent months, contributing to Jon Ossoff (D) calling the incumbent senator a “crook” during a recent debate.
But the questions took a turn last week when the Associated Press reported on Perdue’s well-timed investments regarding one specific company.
[F]or the second time in less than two months, Perdue’s timing was impeccable. He avoided a sharp loss and reaped a stunning gain by selling and then buying the same stock: Cardlytics, an Atlanta-based financial technology company on whose board of directors he once served.
The AP’s article added that there’s no evidence of Perdue, already a multi-millionaire, acting on “information gained as a member of Congress or through his long-standing relationship with company officials…. But legal experts say the timing of his sale, the fact that he quickly bought Cardlytics stock back when it had lost two-thirds of its market value and his close ties to company officials all warrant scrutiny.”
It’s against this backdrop that the New York Times added some additional details, noting that Perdue sold more than $1 million worth of stock in the company shortly before Cardlytics’ stock price tumbled “when the company’s founder announced he would step down as chief executive and the firm said its future sales would be worse than expected.”
After getting out in time, Perdue saw the stock price bottom out, at which point he reinvested in the company on whose board he used to serve, and then profited when Cardlytics’ stock price recovered.
The Times‘ report noted that this generated interest from the Justice Department, and federal investigators found a rather vague email Cardlytics’ then-CEO — Scott Grimes, a Perdue donor — sent to the Republican senator in January, referencing “upcoming changes” at the company. Grimes soon after said the email was sent to Perdue by mistake. (It was apparently intended for someone with the same first name.)
Nevertheless, consider what happened after the Georgia lawmaker received the email.
Mr. Perdue then contacted his wealth manager at Goldman Sachs, Robert Hutchinson, and instructed him to sell a little more than $1 million worth of Cardlytics shares, or about 20 percent of his position, three of the people said. One person familiar with the inquiry into Mr. Perdue’s trades said that the conversation was memorialized in an internal Goldman Sachs record later obtained by the F.B.I.
If this reporting is accurate, it undermines a key part of the Republican’s defense.
The more the senator had faced questions about his investments, the more Perdue has said he relies on outside financial advisers to make trades. Indeed, I received a note from the communications director for the senator’s re-election campaign last week, and he referred me to an article in The Hill, which said, “Perdue’s campaign has said that his stock trades are managed by outside advisers.”
At face value, this may appear compelling: if Perdue’s investment strategies really were guided by others, he could address questions about these assorted controversies by saying he wasn’t involved with the decisions.
But if the latest reporting is correct, and Perdue contacted his Goldman Sachs wealth manager with instructions about selling shares at an opportune time, then there’s reason to question the heart of the senator’s defense.
Perdue’s political operation has emphasized that investigators with the Justice Department and the Securities and Exchange Commission did not pursue the matter further.
But that hasn’t made the questions go away. Jon Ossoff, who’ll face Perdue in the Jan. 5 runoff, said on CNN yesterday, “I think that a sitting U.S. senator exploiting his office, exploiting his access to privileged information, exploiting his power to enrich himself, while his own constituents are suffering and dying, absolutely makes Senator Perdue a crook. And he’s afraid to come out and debate me, because he won’t answer these charges, because he can’t defend the indefensible.”
Ossoff has challenged Perdue to three pre-election debates. The Republican incumbent, at least for now, has said he will not participate in any of those debates.
Disclaimer: The text below is a press release that was not written by Cryptonews.com.
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Understanding the importance of managing risk
trading involves taking a massive number of
trades. And even a position trader who aims to stay in winning trades for some
weeks or months might expect to take at least ten trades over a year. Then,
shorter trades like swing traders or scalpers need many more trades than that.
forex trading involves losing trades. There is no way around that. All traders,
even the best ones, will lose at least one-third of all the trades they make.
Everyone in this industry knows that winning and losing are not evenly distributed
as markets tend to win and lose streaks. So, every trader must plan for a
worst-case losing streak of at least twenty losing trades in a row.
they must prepare for possible worst drawdown – peak to trough account
decrease. If the account fell by over 20%, it would be harder to go back to the
peak. And this is because the gain needed to reach it increases exponentially.
For instance, if the account is down by 50%, traders should make 100% from what
remains to get back to where they were before the 50% loss.
that traders don’t want their trading account to decline by over 20% and the
worst losing streak is about 20 losing trades in a row. And this means that
traders must not risk more than 1% of their account per trade. However, they might
not ever lose 20 trades in a row, but the net losing trades within a major
drawdown may be around double, with some winners mixed in.
this implies that they probably must risk no more than 0.5% of their account on
a single trade. If traders are going to need, due to minimum position sizing,
leverage, and trade stop loss requirements, like $1 for a trade, they need to
multiply that by 200 to come up with the minimum amount they need to trade forex.
Also, traders will need to think about how big the typical trade stop loss will
as well as losing streaks, traders must worry about a wild, sudden price
movement causing massive slippage beyond a trade’s stop loss. However, this
only occurs with pegged or manipulated currencies, like the Swiss franc in
2016. This is one more reason why it is typically a good idea to risk only a
small percentage of the account on any single trade. Also, it must help to
trade liquid major currencies like the U.S. dollar, Euro, and Japanese yen.
Losses on Deposit Size
must never enter a trade without inputting a hard stop loss. The hard stop loss
tells the broker that if the trade has gone against the traders by a specific
amount, it would immediately close the trade. Even though they can’t always
execute the stop loss at the exact price given when markets are volatile, it is
still a useful and essential way to limit risk and manage losses.
losses must always be identified by technical analysis, not by how big stop
loss traders can afford due to the amount of money in the trading account.
Also, traders need to
remember not to make a stop loss smaller than what they really want it to be
just because they can’t afford it with their account size. Instead, place more
money in the account, look for a forex broker that enables trading in nano
lots, or consider switching to a trading style that usually needs tighter stop
losses. The three kinds of forex trading are; position trading, swing trading, and scalping.
A look at the different trading styles and the frequency of trades
forex traders‘ trading time depends a lot on the underlying situation.
For instance, some traders concentrate on investing while others on micro-moves.
speaking, one of the major changes in the forex world during the past several
years has been the advent of high-frequency trading.
prism, a few high-frequency traders can make hundreds, if not, thousands of
trades per day.
everyone can see, it is not done manually; usually, they do this through some
kind of algorithm or computerized system.
this is not done by the ‘expert advisors’ people see online for the MetaTrader
this is highly specialized equipment, using computers and connections much
quicker than the retail traders have access to.
the time, hedge funds and banks – and possibly proprietary trading desks – do
this. The said traders are day traders, and not looking to make much per trade,
but make a lot throughout hundreds of trades.
traders working manually, they might be looking at more along the lines of 20
trades a day.
all trades are the same. There are even days that don’t offer much in the way
as day traders, they might find 3 to 5 trades pretty fast. So, day trading
seems to be one of the most challenging things to do, especially in the
short-term charts, as it delivers an entirely new host of issues from a
professionals and those with an extreme amount of experience do this. To go in
the five-minute chart right away is a path to a margin call.
group of traders is swing
traders or intermediate traders. The said
traders tend to put a couple of trades a day at most. And generally, they hang
onto trades for several hours, if not, days.
instance, traders might recognize that the AUD/USD pair has a significant
amount of support at a specific level.
they would realize that 200 pips above, there is a considerable amount of
intermediate trader will probably enter this trade and hang onto it until it
reaches the target – this could take a handful of hours or a few weeks.
addition to that, intermediate and swing traders seek for specific targets, not
necessarily a timeframe.
to this, it is hard to quantify how much they trade. It all depends on the
market conditions, but that is a fact with all of these traders.
more group of traders fall along the lines of investors. These are traders that
recognize the currency they are trading when it is in an uptrend, and they are
buying and holding them. The said traders would typically hang onto a trade for
weeks, if not, months.
a doubt, some of these traders even have a currency for some years. And as a
general rule, pairs tend to enter cycles of 2 to 3 years on every trend. Thus,
these traders are trying to pick up those moves.
their profit and loss situation change drastically as they could have pullbacks
of 300 pips as an example.
still, the 300-pip pullback might be a minor in the big scheme of things. However,
they need to have conviction and the strength to hold onto trade and let it
These traders will
typically take short positions and build it as the trade works out in their
favor. With that, they could have one trade going for 2 to 3 years, but the
truth is they might add to it 30 or 40 times as an example.
There certainly is no shortage of big-ticket items to buy this Cyber Monday 2020, but your bucks can go a lot farther if you decide to replenish your stock of daily necessities. Now is the time to enjoy major discounts on a good electric toothbrush, teeth whitening strips, and quick-fix whitening pens, from big-name brands like Oral-B and Colgate. If you already own an electric toothbrush, check out the features on these high-tech brushes, as it might be time to consider an upgrade. And, at the very least, you could always add to your stockpile of replacement brush heads.
It might seem like an odd item to gift, but trust us when we say that slipping one of these electric toothbrushes into a stocking, will be a much-appreciated surprise, even for the person who has everything.
Below, we picked out the best brushes that are on sale for Cyber Monday, and as an added bonus, take a look at some teeth whitening options that are deeply discounted too.
Between mask-wearing and dentist visits being few and far between nowadays, it’s easy for oral hygiene to fall by the wayside. Thankfully, Oral-B, Crest, and Sonicare are here with major markdowns that will ensure our daily teeth cleaning habits stay up to par. The artificial intelligence feature on the Oral-B Genius X Limited Rechargeable Electric Toothbrush means that it’s taken cues from human brushing behaviors and automatically adapts to your personal brushing style. By doing so, it ensures that you’re properly cleaning, and for the right amount of time.
One helpful feature on the Philips Sonicare Protective Clean 6500 Rechargeable Electric Toothbrush is its pressure sensors, that pulse to alert you when you’re brushing too hard.
Perhaps the trendiest toothbrush on the list is the hum by Colgate. The bright-hued, tech-savvy, self-timing toothbrush offers three different settings and vibrations, so you can personalize your pulse based on the type of cleaning you’re looking for. It also allows users to utilize Bluetooth technology to their advantage by earning points towards rewards (!) — just for brushing their teeth. Hum by Colgate includes a charger, carrying case, and an extra refill brush head.